SEO Companies offer their tools and services to improve your business ranking on google search engines and grow your online brand presence. They have teams of expert SEO consultants whose aim is to optimize your website, grow organic traffic and convert them into sales, increasing your companies revenue.
The Best SEO Companies in New York will specialize in a few major factors that most greatly impact your SEO health. These factors include your on and off-page SEO, your technical SEO, and your local SEO.
● On-Page SEO
● Off-Page SEO
● Technical SEO
● Local SEO
On-page SEO is all about how well optimized the content on your site is. Google deems this the most important factor in improving your rankings. Your website needs to have quality, keyword-rich content, structured correctly to improve its search engine crawl accessibility.
The most important SEO factors are the Page Title Tag, the URL structure, the Header Tags (H1, H2, H3, H4) and Word Count, the rule of thumb is usually the more relevant words the better. The Best SEO Companies in New York will ensure all the factors relating to On-Page SEO are correctly optimized.
Google determines your Off-Page SEO by the number of high-quality links pointing back to your page. When a website links back to your website, it shows that they think your content is quality and relevant. Generating more backlinks will give you more authority on Google and you will rank higher in searches.
Generating backlinks is a time consuming and challenging process, you need other sites to see your content to backlink to it. But, when you don’t have any backlinks it’s hard to rank on Google and have anyone see your content. It used to be possible to manipulate your off-page SEO through backlink building tools, these no longer work and by trying them you run the risk of getting banned by Google.
Technical SEO is related to all aspects that are controlled by the website server. These factors include Site Crawl Rate, Indexed Pages, XML Site Maps, robots.txt, 301/302 Redirects, 404 Errors, and Schema. These factors have a major impact on your overall SEO health.
The Best SEO Companies in New York will have tools and software to measure the technical SEO health of your site. It can be extremely hard to manage your technical SEO yourself, even if you are computer-savvy. SEO companies can correct any issues they find with your technical SEO health.
Local SEO is based on how well a website ranks on Google for location-based searches. You can consult one of the best SEO companies in New York for advice on how to improve your local Google ranking in the New York area.
By hiring an SEO agency to manage your business’s local online presence, your company will benefit far greater than it would if you were trying to improve it yourself. If you outsource to the right search engine optimization company you will get a consultant who specializes in this line of work and know all the skills to rank higher.