In the modern digital world, it is very important that a business has a good website that is functional and also well-designed. This is essential for those companies that only sell their products and services online, so this needs to be treated as their shop front. However, designing and building a good website isn’t easy. It needs to have a good designer who considers user experience, branding and conversions. So, if you are choosing a website designer, here are four steps to help you choose the right one.
Portfolio and Experience
To ensure you are picking the right website designer, a good place to start would be to check their portfolio. See how their design works along with creativity and versatility. Ensure that this specific designer has experience in your sector. Additionally, you need to see live versions of these websites and not just a developer version. A good portfolio will help you understand whether that web designer/developer can deliver exactly what you want.
Skills and Knowledge
Having the skills and knowledge is also essential. They need to know how to use core content management systems such as WordPress and Spotify. They also need to be able to custom-code a website if needed, as a CMS can be quite restrictive. Make sure that they understand the importance of user experience, have some knowledge of SEO basics and even accessibility.
Communication and Collaboration
Up next is communication and collaboration, and this is also very important throughout the project. Designing a website requires a lot of communication, and it is something that needs to be very transparent. If you are not transparent with your web designer, you are not going to get the end product that you want. No matter whether that is a creative agency in Manchester or even just a freelancer, they won’t be able to read your mind. Furthermore, they need to be able to listen whilst also explaining the technical concepts easily.
Pricing and Support
Last but certainly not least is the pricing and support of the project. Website design is a very complicated skill set, which can lead to some people overcharging for this. The pricing should be valuable at the end of the day. You don’t want to go with the cheaper price because this might mean that you won’t get what you want in terms of functionality and design. Furthermore, there needs to be support after the website has launched. You need to know how to make the changes if needed, along with updating the website when it is required. Additionally, a good level of training for yourself or whoever will be using it can also be beneficial.
Summary
As you can see, there are a lot of things to look out for when you are searching for a website designer to help build your website. That being said, a web development agency in Manchester will have the experience, offer the right level of support and provide you with the correct level of communication to ensure you get the website you want.