Podcasting has continued its rapid growth in popularity. The level of implementation and acceptance has also been quite promising. This can invariably induce big wins for all those entities looking to promote their products and services. Podcast is popular with the 18-34 year old demographic and that actually makes up 44%  of the global podcasting audience.

(Source: www.pexels.com)

More and more businesses are beginning to unwrap various benefits which podcast can have on their marketing efforts. Among marketing strategies for small businesses, podcasting is normally overlooked for a wide variety of reasons, including a narrow consumer base and affordability.

However, these marketing executives are missing the other advantages that are the chief bi-products of this specific marketing tool. Additionally, they are subscribing to often incorrect myths about the medium, mainly including its affordability. The proper combination of visual and audio assets can really transcend a business’s overall digital … Read the rest